Harper's Bazaar: tamminh-light realizes "Haute Couture Lighting" at the Jaguar Land Rover Showroom
Tamminh-light, a lighting solutions provider in Hanoi, has become a partner chosen by the exclusive distributor of Jaguar Land Rover in Vietnam to showcase a high-class "light show" right in their showroom.
Excerpt from Harper's Bazaar Lifestyle July 2024
Mr. Phuong Dau – Chief Executive Officer of tamminhlight.
Recently, the Jaguar Land Rover showroom made a rare exception to its corporate identity guidelines, allowing tamminh-light to take over the space for one night.
Adhering to the strict principles of the renowned British brand, tamminh-light – a Hanoi-based lighting solutions provider – showcased an emotionally evocative lighting system in a luxurious retail space, representing a significant step in Jaguar Land Rover's transformation strategy towards opulence and sophistication, inspired by haute couture.
tamminh- light delivers a lighting experience worthy of the Jaguar Land Rover reputation.
For the event's host position, tamminh- light confidently chose MC Phuong Nhung. With her confident and professional hosting style, the female MC guided guests from the creative field, from designers and art collectors to partners of Jaguar Land Rover and tamminh-light, through many unforgettable experiences during the evening's festivities.
MC Phuong Nhung
Guests also have a special opportunity to participate in a discussion hosted by William Hanbury-Tenison an international fine art agent, with the help of Chau Hoang, an art gallery manager in Hanoi.
William Hanbury-Tenison an international fine art agent, and Chau Hoang, an art gallery manager in Hanoi.
Mr. Phuong Dau – CEO of tamminh-light said:
“ I'm so happy that we are able to give everyone a jubilant entertainment as a way to give our appreciation for all the beautiful works the team has been able to take part in. Now people could feel the light and listen to the light. ”
(left) an award winning architect in Hanoi, whose portfolio includes a Michelin Selected fine dining restaurant, and (right) Matthew Bartlett - Head Master at Brighton College Vietnam.
Ms. Thien Trang in the front row, customer and special friend of tamminh- light .
Illuminating Luxury As Exquisite Retail Meets Radiant Lighting
In the elevated space of Land Rover showroom, guests have enjoyed a spectacular immersive light performance. Being under the round ceiling, deliberately designed to echo a ripple effect, the impression is like we are on a stage, a little bright, still under a starry sky resembled by the reflection of the spotlights out of the shiny surfaces of the beautiful vehicles: Range Rover, Defender and Discovery.
Delivering innovative and meaningful multi-sensory lighting experiences is a well-deserved milestone in tamminh-light's success over the years. The company has affirmed a consistent strategy, fostering a spirit of partnership with discerning customers and talented partners.
Peter Schmidt, Sales Manager at XAL lighting passing by the 'starry sky', as spotlights reflected on the vehicle shiny surface.
The JLR showroom project further demonstrates tamminh-light's efforts, with the participation of French-Vietnamese lighting consulting expert, kobi lighting studio. And most importantly, it's a fortunate collaboration with a visionary client, the exclusive distributor of JLR in Vietnam, Pon Phu Thai Mobility Company, under the leadership of its General Director – Mr. Ruud Poels.
